1/30/2024 0 Comments Explainer screenshots program![]() After showing the problems, highlight your offering’s features and details that directly solve them, as well as what makes you stand out.What problems does your product or service solve for them? Show your target audience that you understand their main struggles and pain points.Here are some tips for writing a custom explainer video script: Keep in mind that you know your brand best – so if you’re hiring a production artist or company to do the whole project, make sure you’re at least guiding them on the script. One study shows that 77 percent of viewers will watch an explainer video for up to two minutes, and then they start dropping off. You can go over by a minute or so if you have a particularly complicated business or product, but shorter is better. This means a 90-second script will be about 200 words. To translate this into word count, every 30 seconds is about 60 to 75 words. Here are a few full-service companies that can do all the work for you:Īs a general rule of thumb, the best explainer videos are somewhere in between 30 and 90 seconds long. If you’re doing a simple explainer video with a screencast or screenshots and voiceover, you’ll spend significantly less time than if you want an animated explainer video (not to mention that hiring an animator will be more expensive). For example, if you’re doing it all from scratch and have limited experience with video production, you’ll likely need lots of time to learn the ropes and explore the right tools. To make your decision, consider the costs and time needed. A combination, like writing your own script and record the voiceover, then hiring help to animate it.Hire a freelancer or company to design and produce the complete video for you.Create an explainer video yourself, using your own tools or purchasing the tools and resources you need as you go.Let’s examine production method options first. Your available budget to spend on buying new tools and hiring a professional explainer video producer.Your current skills, tools, and resources, including how much time you have to make a video or learn how.Which style best suits your brand, message, and target audience.Choose Your Production Method and Video StyleĬhoosing your production method and video style will require you to consider a few things: Next, let’s look at some tips and tools for making your own. Now, you’ve got an idea of the most common types of explainer videos. We launch into space to learn about GPS, and zoom inside the human body to learn about heart rate tracking. The video takes us through all kinds of environments and landscapes to illustrate each point uniquely and vividly. The artistic strategy is clear right off the bat, as the voiceover narrator pauses dramatically in between the first few words, then a quick cut to upbeat music. This video does an excellent job of illustrating all of the watch’s capabilities, and it does so in a poetic and theatrical way that mixes live action with film-quality special effects. If you’re a small business, you won’t have the kind of budget that Apple is working with (but we have faith that you will someday).Įven if you can’t quite walk in Apple’s footsteps, every explainer-video-maker should watch the Apple Watch Series 5’s masterpiece in storytelling. Now, let’s look at the most popular types of explainer videos and examples of each. Just keep in mind that explainer videos are usually an introduction to your brand, so save the in-depth details for a later stage of your sales funnel. They present an opportunity to submerse your audience into your pitch, showing that you understand their pain points – and you have just the thing to help solve those pain points. ![]() ![]() They can come in all shapes and sizes, from a quick and fun 30-second animation to a three-minute live-action demonstration of real people using your product.Īn explainer video can be an incredible sales tool, especially if your company sells complex, innovative, or hands-on products or services. These marketing tools help your audience foster a stronger understanding of what you have to offer in a quick and efficient way. Like the name suggests, explainer videos give your viewers a broad explanation of your company, products, or services.
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